The Value of Aerial Photography in the Real Estate Industry
The real estate industry is growing at a fast pace. There is a significant change from how the industry operated ten years ago. Agents, sellers, and buyers are now doing transactions online and may only meet when the agreements need signing. With this trend, more sellers and agents have implemented real estate photography to advertise properties and show potential buyers what they are purchasing.
One recent advancement in the photography sector is the use of drones to get aerial property views and a live video tour. This major investment is bringing in profits and multiplying sales for both the photography and the real estate companies. Here are two main reasons why this tactic is gaining popularity.
Multi-Dimensional Photos
Drone photography helps you take images from various angles and gives access to places a human with a camera could not access. For example, photographers can get aerial photos of the whole compound, the neighborhood, and the surrounding features during exterior photography. This aerial imagery helps the potential buyers get a mental picture of how it feels to live in such an environment. This also works well inside the house since you can take photos from all angles and bring out the home’s beauty.
Video Tours
Drones also help take exemplary videos both during exterior and interior photography sessions. Agents can give live or recorded tours of the house from the compound’s entrance to the innermost rooms. Such tours capture all property details and give potential buyers a chance to visit the place even without physically stepping on the property. This helps save time for both the agents and sellers since they don’t have to always come with every potential buyer to give them a tour of the property.
Embrace Technology
Remaining relevant in this industry requires skills and upgrades. Even with excellent sales skills, using drone photography simplifies the work significantly. However, it is vital to employ the services of professional photographers to ensure the images are clear and of high quality. Poor quality aerial imagery puts off potential clients and may negatively impact future sales.
Real estate photography is the way to go for effective property marketing. Quality images and videos help show customers the properties on sale to help them inspect and analyze the property in advance. This reduces the number of unfruitful visits, and only those interested in the design and general outlook will reach out.
