Julie Austin, a renowned motivational speaker and founder of Creative Innovation Group, is transforming the way businesses approach creativity and innovation. With a portfolio of dynamic programs, she empowers attendees to unlock their creative potential and stay ahead in today’s competitive landscape.
One of Julie’s standout presentations, “Brainstreaming: How to Think Like an Inventor to Generate Breakthrough Ideas,” provides attendees with invaluable tools to enhance creativity at work. Participants learn practical techniques to jumpstart their creative thinking, identify innovative solutions to pressing problems, and discover new ideas from outside their industry. Julie emphasizes the importance of finding time for creativity in the workplace, illustrating how it leads to substantial benefits. She also addresses how to inspire employees across all levels to embrace and contribute to a creative culture, fostering an environment where innovation thrives.
In her impactful session, “Surviving Disruption: 12 Unique Innovation Strategies to Create Your Ultimate Competitive Advantage,” Julie prepares businesses to navigate and excel in a hyper-competitive market. She shares essential strategies needed to compete effectively, highlighting how to leverage and monetize assets through innovative approaches. Julie’s insights on collaborating with competitors to create win-win situations are particularly relevant in today’s interconnected business world. Furthermore, she guides companies on how to embed innovation into their corporate culture, ensuring that it becomes a foundational aspect of their operations and long-term success.
Another compelling topic Julie addresses is brand storytelling in her session “If They Care About Your Story, They’ll Care About Your Brand: How to Use Storytelling to Brand Your Business.” Here, attendees learn how to craft narratives that resonate with their audience, creating emotional connections that foster brand loyalty. Julie explains the importance of heroes in stories and guides businesses on how to identify and utilize these figures effectively. She also provides strategies to ensure that their product remains top of mind for consumers, leveraging the power of storytelling to enhance brand perception and loyalty.
Julie Austin’s programs are a beacon of innovation, equipping businesses with the skills and mindset needed to thrive in a constantly evolving marketplace.
