The real estate marketplace is changing dramatically. With the rise of technology, there are now more tools than ever to market and sell your home, including flyers, traditional print marketing materials, social media posts, and videos. The sky’s the limit in real estate marketing, from the newest, most convenient, and most efficient marketing tool to traditional business cards and postcards. They’re all important in promoting your property for sale, and all are great ways to reach the hundreds of thousands of readers actively searching for homes.
1. Making Local Flavor Films
New forms of marketing are merging with the old to create a unique new dynamic. Marketing film production companies with local or regional focus are popping up all over the country. These innovative companies use the latest state-of-the-art technology and equipment to produce eye-catching, high-quality films immediately grab your viewer’s attention.
2. Aerial/Drone Photography
The use of drones has exploded in the past few years. Not only has it increased the number of available photos, but it’s changed the way they are used. Aerial photographs are being used to showcase homes and commercial properties, capturing images from angles and heights previously unattainable by cameras on land. Aerial or drone photography is now a well-accepted form of marketing a property for sale.
3. Video Tours
With mobile devices as the primary source of internet traffic, video has become a significant player in real estate marketing. Using video tours enables you to show a prospective buyer your property from their perspective and for that potential buyer to see the features and benefits of your home from their point of view. Allowing you to showcase every room in detail yet effectively communicate your property’s strengths without bias from a realtor’s biased viewpoint.
4. 3D Virtual Tours
The most recent way to market a home for sale is using a 3D virtual tour. Complete with rendered images and realistic photographic effects, these virtual tours let you show your property from inside and outside, creating a completely immersive experience for the viewer. Without an actual 3D model, you can walk the viewer around your property with a first-person perspective and even zoom in on particular objects to further illustrate their attributes.
The marketplace is changing, and many new ways to market your home for sale. New & improved marketing technologies make it easier than ever to reach customers, but it’s not all about the technology. With traditional methods of real estate marketing being disrupted by new ones, there are now more reasons than ever to update your marketing strategy.
